BUY ONE GET ONE TREE
- Buy One Get One Tree is a sustainability-driven on-pack campaign that gives consumers the chance to ‘plant a tree’ via a 3rd party partner, Eden Reforestation Project
- In order to plant their tree, consumers must visit www.BrewDog.com/tree, select the pack size they purchase, and enter a unique code into the landing page to register the tree planting
- There is a QR code on the underneath of the packs which will direct consumers to the dedicated landing page
- Consumers must be signed in to ‘plant the tree’ via our landing page, as only users with an account can complete this action
- The following SKUs are participating in this campaign:
- 4 x 330ml cans: Punk IPA, Hazy Jane and Elvis Juice
- 4 x 440ml cans: Lost
- 10 x 440ml cans: Lost
- 12 x 330ml cans: Punk IPA and Hazy Jane
- One pack represents one redemption code which can only be used a single time
- Participating packs are available in Tesco, ASDA, Morrison’s, Sainsburys and through our Ecommerce store as of March 2021
- Where can I find my redemption code:
- 4-pack: You can find your unique Buy One Get One Tree redemption code on the inside of your box.
- 10-pack: For February: enter the first 6 digits of the code underneath your can; March onwards: You can find your unique Buy One Get One Tree redemption code on the inside of your box.
- 12-pack: If you have purchased a 12-pack you can find the code on the bottom of each can. One can code can only be redeemed once
- Once you have entered the unique code into the landing page, you will receive confirmation that your attempt was successful
- This campaign will run on pack throughout 2021
- BrewDog are partnering with the Eden Reforestation Project who will support this initiative:
- BrewDog are working with the Eden Reforestation project (www.Edenprojects.org) and we will plant one tree for every code redeemed at BrewDog.com/tree
- We have a dedicated area in one of their forests, which span from Haiti to Kenya, Madagascar to Nepal
- This is not associated with the BrewDog Lost Forest in Scotland